Role
Team Lead
Team
2 Designers
Tools
Figma, Draw.io, Mural
Duration
6 Weeks
Deliverables
High-Fidelity Wireframes, Prototypes
Role
Team Lead
Team Lead
Team
2 Designers
2 Designers
Tools
Figma, Draw.io, Mural
Figma, Draw.io,
Mural
Duration
6 Weeks
6 Weeks
Deliverables
High-Fidelity Wireframes, Prototypes
INTRODUCTION
INTRODUCTION
INTRODUCTION
Let's See How Our Story Started!
Let's See How Our Story Started!
Let's See How Our Story Started!
I came up with this scenario first to empathize and show a clear picture of the problem space to truly understand users' pain points!
I came up with this scenario first to empathize and show a clear picture of the problem space to truly understand users' pain points!
I came up with this scenario first to empathize and show a clear picture of the problem space to truly understand users' pain points!
Looking For A Job
Imagine you are an international student who recently graduated and is looking for a job relevant to your major or previous work experience!
Looking For A Job
Imagine you are an international student who recently graduated and is looking for a job relevant to your major or previous work experience!
Looking For A Job
Imagine you are an international student who recently graduated and is looking for a job relevant to your major or previous work experience!
Time-Consuming Process
You’ve been applying every day for the past few months, but nothing has happened except disappointment & frustration!
Time-Consuming Process
You’ve been applying every day for the past few months, but nothing has happened except disappointment & frustration!
Time-Consuming Process
You’ve been applying every day for the past few months, but nothing has happened except disappointment & frustration!
Feeling Stressed Out
Not only are you under financial pressure, but you also worry: what if I can’t secure permanent residency?
Feeling Stressed Out
Not only are you under financial pressure, but you also worry: what if I can’t secure permanent residency?
Feeling Stressed Out
Not only are you under financial pressure, but you also worry: what if I can’t secure permanent residency?
Looking For Help
Wouldn’t it be great if you could get support from professionals or peers?
Looking For Help
Wouldn’t it be great if you could get support from professionals or peers?
Looking For Help
Wouldn’t it be great if you could get support from professionals or peers?
Who Can Help Me?!
Of course! But how?! You have a small circle of friends and a small network, and you keep hearing from them that “It’s not what you know, but who you know!
Who Can Help Me?!
Of course! But how?! You have a small circle of friends and a small network, and you keep hearing from them that “It’s not what you know, but who you know!
Who Can Help Me?!
Of course! But how?! You have a small circle of friends and a small network, and you keep hearing from them that “It’s not what you know, but who you know!
Looking For Professionals With Mutual Interest
You know networking is key, but you don’t want a one-way approach that only leads to more rejection!
Looking For Professionals With Mutual Interest
You know networking is key, but you don’t want a one-way approach that only leads to more rejection!
Looking For Professionals With Mutual Interest
You know networking is key, but you don’t want a one-way approach that only leads to more rejection!
This situation pushed me to dive deeper, identify the core problems, and look for real solutions because I have been through something similar myself.
This situation pushed me to dive deeper, identify the core problems, and look for real solutions because I have been through something similar myself.
This situation pushed me to dive deeper, identify the core problems, and look for real solutions because I have been through something similar myself.
PROBLEM STATEMENT
PROBLEM STATEMENT
PROBLEM STATEMENT
How Can I Speed Up The Job Search Process By Identifying And Removing The Main Barriers To Help Professionals Achieve?
How Can I Speed Up The Job Search Process By Identifying And Removing The Main Barriers To Help Professionals Achieve?
How Can I Speed Up The Job Search Process By Identifying And Removing The Main Barriers To Help Professionals Achieve?
If we could answer the question we raised, we believed we could ease the emotional, social, and financial burdens many professionals face and truly make a difference. So, I began with some guesses and thoughts that led us to a few key assumptions:
If we could answer the question we raised, we believed we could ease the emotional, social, and financial burdens many professionals face and truly make a difference. So, I began with some guesses and thoughts that led us to a few key assumptions:
If we could answer the question we raised, we believed we could ease the emotional, social, and financial burdens many professionals face and truly make a difference. So, I began with some guesses and thoughts that led us to a few key assumptions:
01
Professionals may not know networking techniques
01
Professionals may not know networking techniques
01
Professionals may not know networking techniques
02
They may need support from their peers and senior professionals to guide them and show the right direction
02
They may need support from their peers and senior professionals to guide them and show the right direction
02
They may need support from their peers and senior professionals to guide them and show the right direction
03
They may need to improve their English proficiency or other job-related skills first
03
They may need to improve their English proficiency or other job-related skills first
03
They may need to improve their English proficiency or other job-related skills first
04
They may need more cultural adaptability
04
They may need more cultural adaptability
04
They may need more cultural adaptability
PROBLEM BREAKDOWN
PROBLEM BREAKDOWN
PROBLEM BREAKDOWN
Tackling The Top Job Search Hurdles: Networking, Mentorship And Getting Referrals!
Tackling The Top Job Search Hurdles: Networking, Mentorship And Getting Referrals!
Tackling The Top Job Search Hurdles: Networking, Mentorship And Getting Referrals!
Our initial research (covered below) found that we will dig into later but found that professionals commonly face three key challenges in their job search: networking, mentorship, and securing referrals. This insight led us to develop targeted questions that, if answered, could help us solve the problem effectively and find the right solutions.
Our initial research (covered below) found that we will dig into later but found that professionals commonly face three key challenges in their job search: networking, mentorship, and securing referrals. This insight led us to develop targeted questions that, if answered, could help us solve the problem effectively and find the right solutions.
Our initial research (covered below) found that we will dig into later but found that professionals commonly face three key challenges in their job search: networking, mentorship, and securing referrals. This insight led us to develop targeted questions that, if answered, could help us solve the problem effectively and find the right solutions.
CHALLENGE 1
CHALLENGE 1
CHALLENGE 1
How to Find One Solution for Diverse Problems?
How to Find One Solution for Diverse Problems?
How to Find One Solution for Diverse Problems?
I needed to design a single, streamlined solution that seamlessly facilitates curated connections while addressing three key pain points: networking, mentorship, and referrals.
I needed to design a single, streamlined solution that seamlessly facilitates curated connections while addressing three key pain points: networking, mentorship, and referrals.
I needed to design a single, streamlined solution that seamlessly facilitates curated connections while addressing three key pain points: networking, mentorship, and referrals.
SOLUTION 1
SOLUTION 1
SOLUTION 1
Build Curated Connections Through Smart Matching!
Build Curated Connections Through Smart Matching!
Build Curated Connections Through Smart Matching!
By leveraging AI-powered matching algorithms, I streamlined the process, connecting users with the right people based on shared goals and interests, making networking faster and more efficient.
By leveraging AI-powered matching algorithms, I streamlined the process, connecting users with the right people based on shared goals and interests, making networking faster and more efficient.
By leveraging AI-powered matching algorithms, I streamlined the process, connecting users with the right people based on shared goals and interests, making networking faster and more efficient.
ENSURE BUY-IN 1
ENSURE BUY-IN 1
ENSURE BUY-IN 1
Match Success Rate As A North Star Metric
Match Success Rate As A North Star Metric
Match Success Rate As A North Star Metric
Match Success Rate – % of users successfully connecting with professionals.
Time to First Meaningful Connection – How quickly users establish a relevant connection (match) after onboarding.
Retention Rate – % of users returning after a set period (30 days).
Task Completion Rate – % of users successfully completing networking audio or video calls.
User Satisfaction Score – Users' feedback on design and ease of use, collected through a survey.
Net Promoter Score – Measures user satisfaction and likelihood to recommend the app.
Match Success Rate – % of users successfully connecting with professionals.
Time to First Meaningful Connection – How quickly users establish a relevant connection (match) after onboarding.
Retention Rate – % of users returning after a set period (30 days).
Task Completion Rate – % of users successfully completing networking audio or video calls.
User Satisfaction Score – Users' feedback on design and ease of use, collected through a survey.
Net Promoter Score – Measures user satisfaction and likelihood to recommend the app.
Match Success Rate – % of users successfully connecting with professionals.
Time to First Meaningful Connection – How quickly users establish a relevant connection (match) after onboarding.
Retention Rate – % of users returning after a set period (30 days).
Task Completion Rate – % of users successfully completing networking audio or video calls.
User Satisfaction Score – Users' feedback on design and ease of use, collected through a survey.
Net Promoter Score – Measures user satisfaction and likelihood to recommend the app.
CHALLENGE 2
CHALLENGE 2
CHALLENGE 2
How To Lower Barriers For Professionals To Try Bridge?
How To Lower Barriers For Professionals To Try Bridge?
How To Lower Barriers For Professionals To Try Bridge?
It was necessary to reduce entry barriers for users to join and try the app, but how?!
It was necessary to reduce entry barriers for users to join and try the app, but how?!
It was necessary to reduce entry barriers for users to join and try the app, but how?!
SOLUTION 2
SOLUTION 2
SOLUTION 2
Boosting User Acquisition Through Seamless Onboarding!
Boosting User Acquisition Through Seamless Onboarding!
Boosting User Acquisition Through Seamless Onboarding!
I designed a 3-page onboarding that highlights Bridge’s core values, enables social logins, and offers greater user control with skip and back options. The "Try Before You Sign Up" feature allows users to preview networking opportunities, encouraging engagement before committing.
I designed a 3-page onboarding that highlights Bridge’s core values, enables social logins, and offers greater user control with skip and back options. The "Try Before You Sign Up" feature allows users to preview networking opportunities, encouraging engagement before committing.
I designed a 3-page onboarding that highlights Bridge’s core values, enables social logins, and offers greater user control with skip and back options. The "Try Before You Sign Up" feature allows users to preview networking opportunities, encouraging engagement before committing.
ENSURE BUY-IN 2
ENSURE BUY-IN 2
ENSURE BUY-IN 2
Conversion Rate
Conversion Rate
Conversion Rate
Sign-Up Conversion Rate – % of visitors who complete onboarding.
Drop-Off Rate During Onboarding – Identifying where users abandon the sign-up process.
Time to Onboard – How quickly a user can set up a profile and start engaging.
Trial to Signup Conversion – % of users who try the app without signing up and later convert.
Sign-Up Conversion Rate – % of visitors who complete onboarding.
Drop-Off Rate During Onboarding – Identifying where users abandon the sign-up process.
Time to Onboard – How quickly a user can set up a profile and start engaging.
Trial to Signup Conversion – % of users who try the app without signing up and later convert.
Sign-Up Conversion Rate – % of visitors who complete onboarding.
Drop-Off Rate During Onboarding – Identifying where users abandon the sign-up process.
Time to Onboard – How quickly a user can set up a profile and start engaging.
Trial to Signup Conversion – % of users who try the app without signing up and later convert.
CHALLENGE 3
CHALLENGE 3
CHALLENGE 3
How To Keep Users Engaged In Bridge?
How To Keep Users Engaged In Bridge?
How To Keep Users Engaged In Bridge?
I needed to come up with a smooth and engaging path for users to make connections with less effort and more fun.
I needed to come up with a smooth and engaging path for users to make connections with less effort and more fun.
I needed to come up with a smooth and engaging path for users to make connections with less effort and more fun.
SOLUTION 3
SOLUTION 3
SOLUTION 3
Driving Engagement Through Effortless Connections!
Driving Engagement Through Effortless Connections!
Driving Engagement Through Effortless Connections!
I overcame this challenge by designing a smooth user journey path, offering clear guidance at every step, messaging, and adding an option of sharing and inviting friends.
I overcame this challenge by designing a smooth user journey path, offering clear guidance at every step, messaging, and adding an option of sharing and inviting friends.
I overcame this challenge by designing a smooth user journey path, offering clear guidance at every step, messaging, and adding an option of sharing and inviting friends.
ENSURE BUY-IN 3
ENSURE BUY-IN 3
ENSURE BUY-IN 3
Real Users
Real Users
Real Users
Measure and track how many users have installed and opened it, weekly and monthly active users, sessions per day, and session duration (minutes).
Daily, Weekly, and Monthly Active Users – Measure ongoing engagement.
Session Duration – How long users spend actively networking and engaging with content.
Feature Adoption Rate – % of users utilizing key features like messages, calendar, video or audio calls.
Message Response Rate – % of initiated messages that receive a response (indicating meaningful engagement).
Referral Conversion Rate – % of referred users who actually engage with the app through inviting or sharing features.
Measure and track how many users have installed and opened it, weekly and monthly active users, sessions per day, and session duration (minutes).
Daily, Weekly, and Monthly Active Users – Measure ongoing engagement.
Session Duration – How long users spend actively networking and engaging with content.
Feature Adoption Rate – % of users utilizing key features like messages, calendar, video or audio calls.
Message Response Rate – % of initiated messages that receive a response (indicating meaningful engagement).
Referral Conversion Rate – % of referred users who actually engage with the app through inviting or sharing features.
Measure and track how many users have installed and opened it, weekly and monthly active users, sessions per day, and session duration (minutes).
Daily, Weekly, and Monthly Active Users – Measure ongoing engagement.
Session Duration – How long users spend actively networking and engaging with content.
Feature Adoption Rate – % of users utilizing key features like messages, calendar, video or audio calls.
Message Response Rate – % of initiated messages that receive a response (indicating meaningful engagement).
Referral Conversion Rate – % of referred users who actually engage with the app through inviting or sharing features.
GET A SNAPSHOT OF BRIDGE BEFORE JUMPING INTO EXPLAINING THE APPROACH!
GET A SNAPSHOT OF BRIDGE BEFORE JUMPING INTO EXPLAINING THE APPROACH!
GET A SNAPSHOT OF BRIDGE BEFORE JUMPING INTO EXPLAINING THE APPROACH!
Meet Bridge: A Professional Networking App And Your Shortcut To Building And Growing Your Network!
Meet Bridge: A Professional Networking App And Your Shortcut To Building And Growing Your Network!
Meet Bridge: A Professional Networking App And Your Shortcut To Building And Growing Your Network!
We designed Bridge to help professionals at different seniority levels network and achieve their goals. The technology used to find the right person and match users is based on AI (a Machine Learning algorithm). Users will be matched based on mutual interests and goals by considering their education, work experience, current position, and location.
We designed Bridge to help professionals at different seniority levels network and achieve their goals. The technology used to find the right person and match users is based on AI (a Machine Learning algorithm). Users will be matched based on mutual interests and goals by considering their education, work experience, current position, and location.
We designed Bridge to help professionals at different seniority levels network and achieve their goals. The technology used to find the right person and match users is based on AI (a Machine Learning algorithm). Users will be matched based on mutual interests and goals by considering their education, work experience, current position, and location.
Vision: Become an innovative networking hub and redefine professional networking!
Vision: Become an innovative networking hub and redefine professional networking!
Vision: Become an innovative networking hub and redefine professional networking!
Mission: To bridge gaps in traditional networking by providing curated, relevant, and efficient connections across industries.
Mission: To bridge gaps in traditional networking by providing curated, relevant, and efficient connections across industries.
Mission: To bridge gaps in traditional networking by providing curated, relevant, and efficient connections across industries.
Become An Innovative Networking Hub And Bridge Networking Gaps!
Become An Innovative Networking Hub And Bridge Networking Gaps!
Become An Innovative Networking Hub And Bridge Networking Gaps!
A Great Fit For Everyone, But It Is Perfect For Anyone Who:
A Great Fit For Everyone, But It Is Perfect For Anyone Who:
A Great Fit For Everyone, But It Is Perfect For Anyone Who:
Has a fear of rejection
Is shy or introverted
Lacks clarity on how to network
Has a fear of rejection
Has a fear of rejection
Has a fear of rejection
Is shy or introverted
Is shy or introverted
Is shy or introverted
Lacks clarity on how to network
Lacks clarity on how to network
Lacks clarity on how to network
01
Career Development
Find gigs, find new hires or freelancers, find jobs, find co-founders
01
Career Development
Find gigs, find new hires or freelancers, find jobs, find co-founders
01
Career Development
Find gigs, find new hires or freelancers, find jobs, find co-founders
02
Mentorship
Mentor others, find mentors, explore a career change
02
Mentorship
Mentor others, find mentors, explore a career change
02
Mentorship
Mentor others, find mentors, explore a career change
03
Meet Inspirational Individuals
Get inspired by peers, find new friends, get referrals
03
Meet Inspirational Individuals
Get inspired by peers, find new friends, get referrals
03
Meet Inspirational Individuals
Get inspired by peers, find new friends, get referrals
04
Explore New Projects
Find and explore new projects
04
Explore New Projects
Find and explore new projects
04
Explore New Projects
Find and explore new projects
Bridge Also Helps Users In 4 Categories!
Bridge Also Helps Users In 4 Categories!
Bridge Also Helps Users In 4 Categories!
MY APPROACH: SURVEY
MY APPROACH: SURVEY
MY APPROACH: SURVEY
Survey Revealed That Networking Is The Top-Ranked Challenge In The Job Search Reported By 64% Of Professionals And 90% Of Participants Believed That Having A Job Relevant To Their Expertise Is Essential!
Survey Revealed That Networking Is The Top-Ranked Challenge In The Job Search Reported By 64% Of Professionals And 90% Of Participants Believed That Having A Job Relevant To Their Expertise Is Essential!
Survey Revealed That Networking Is The Top-Ranked Challenge In The Job Search Reported By 64% Of Professionals And 90% Of Participants Believed That Having A Job Relevant To Their Expertise Is Essential!
I used a combination of qualitative and quantitative research methods, a survey to validate the issue, and then had a few interviews to get more information and perspectives on a deeper level. A survey was designed with a mix of demographic and job-search-related questions in two sections based on their visa status; 36 individuals participated.
Lack of networking, English proficiency, and access to the right knowledge and guidance were the major barriers in professionals' job-search journey.
I used a combination of qualitative and quantitative research methods, a survey to validate the issue, and then had a few interviews to get more information and perspectives on a deeper level. A survey was designed with a mix of demographic and job-search-related questions in two sections based on their visa status; 36 individuals participated.
Lack of networking, English proficiency, and access to the right knowledge and guidance were the major barriers in professionals' job-search journey.
I used a combination of qualitative and quantitative research methods, a survey to validate the issue, and then had a few interviews to get more information and perspectives on a deeper level. A survey was designed with a mix of demographic and job-search-related questions in two sections based on their visa status; 36 individuals participated.
Lack of networking, English proficiency, and access to the right knowledge and guidance were the major barriers in professionals' job-search journey.
INTERVIEW
INTERVIEW
INTERVIEW
9 In-Depth Conversations Confirmed How Crucial Networking Is!
9 In-Depth Conversations Confirmed How Crucial Networking Is!
9 In-Depth Conversations Confirmed How Crucial Networking Is!
Some of the statements mentioned by the interviewees are as follows:
Some of the statements mentioned by the interviewees are as follows:
Some of the statements mentioned by the interviewees are as follows:
“Networking is the most important factor in finding a job in Canada.”
“Networking is the most important factor in finding a job in Canada.”
“Networking is the most important factor in finding a job in Canada.”
“You should not be shy and start talking with anyone even on the bus to find connections.”
“You should not be shy and start talking with anyone even on the bus to find connections.”
“You should not be shy and start talking with anyone even on the bus to find connections.”
“It does not matter how competent or knowledgeable you are; the important thing is ‘who you know.’”
“It does not matter how competent or knowledgeable you are; the important thing is ‘who you know.’”
“It does not matter how competent or knowledgeable you are; the important thing is ‘who you know.’”
TAKEAWAYS
TAKEAWAYS
TAKEAWAYS
Our Research Showed That …
Our Research Showed That …
Our Research Showed That …
Without support, finding a job is hard, which makes networking crucial.
Introverts and shy people often find networking difficult and don’t know where to start.
Finding people with shared interests, education and experience takes time, and without them, rejection and feeling disppointed is more likely.
Professionals rarely give referrals to people they don’t know well.
Without support, finding a job is hard, which makes networking crucial.
Introverts and shy people often find networking difficult and don’t know where to start.
Finding people with shared interests, education and experience takes time, and without them, rejection and feeling disppointed is more likely.
Professionals rarely give referrals to people they don’t know well.
Without support, finding a job is hard, which makes networking crucial.
Introverts and shy people often find networking difficult and don’t know where to start.
Finding people with shared interests, education and experience takes time, and without them, rejection and feeling disppointed is more likely.
Professionals rarely give referrals to people they don’t know well.
AFFINITY DIAGRAM
AFFINITY DIAGRAM
AFFINITY DIAGRAM
Major Pain Points Are Categorized Into Networking, Mentorship & Referral!
Major Pain Points Are Categorized Into Networking, Mentorship & Referral!
Major Pain Points Are Categorized Into Networking, Mentorship & Referral!
We organized all findings from the survey and interviews into this diagram and identified seven different themes. But we decided to focus on the top 3 insights.
Networking
Mentorship
Referral
We organized all findings from the survey and interviews into this diagram and identified seven different themes. But we decided to focus on the top 3 insights.
Networking
Mentorship
Referral
We organized all findings from the survey and interviews into this diagram and identified seven different themes. But we decided to focus on the top 3 insights.
Networking
Mentorship
Referral
SWOT ANALYSIS
SWOT ANALYSIS
SWOT ANALYSIS
Need To Be Mindful Of Finding Ways To Motivate And Engage Users To Keep Them In-App And Being Aware That There Is A Risk Of Being Imitated Easily!
Need To Be Mindful Of Finding Ways To Motivate And Engage Users To Keep Them In-App And Being Aware That There Is A Risk Of Being Imitated Easily!
Need To Be Mindful Of Finding Ways To Motivate And Engage Users To Keep Them In-App And Being Aware That There Is A Risk Of Being Imitated Easily!
We assessed Bridge’s strengths and weaknesses to differentiate it from competitors, along with market opportunities and threats.
We assessed Bridge’s strengths and weaknesses to differentiate it from competitors, along with market opportunities and threats.
We assessed Bridge’s strengths and weaknesses to differentiate it from competitors, along with market opportunities and threats.
COMPETITIVE ANALYSIS
COMPETITIVE ANALYSIS
COMPETITIVE ANALYSIS
AI Can Curate Connections Better; We Will Launch As A Freemium App With A Modern, Minimal Design And Add Premium Later!
AI Can Curate Connections Better; We Will Launch As A Freemium App With A Modern, Minimal Design And Add Premium Later!
AI Can Curate Connections Better; We Will Launch As A Freemium App With A Modern, Minimal Design And Add Premium Later!
We studied 6 competitors in terms of business elements, features, and user experience. This analysis includes their target audience, business model, features, etc.
We studied 6 competitors in terms of business elements, features, and user experience. This analysis includes their target audience, business model, features, etc.
We studied 6 competitors in terms of business elements, features, and user experience. This analysis includes their target audience, business model, features, etc.
Emerging Trends
Swipe-based networking (Shapr, Bumble Bizz) is gaining popularity among younger demographics.
AI-driven personalization (Lunchclub, Shapr) is becoming a key value-add.
Competitor Gaps
Clubhouse lacks flexibility (pre-set times only), and only supports audio — limiting broader usability.
Bumble Bizz and Shapr lack web platform versions, limiting accessibility for some professionals.
Emerging Trends
Swipe-based networking (Shapr, Bumble Bizz) is gaining popularity among younger demographics.
AI-driven personalization (Lunchclub, Shapr) is becoming a key value-add.
Competitor Gaps
Clubhouse lacks flexibility (pre-set times only), and only supports audio — limiting broader usability.
Bumble Bizz and Shapr lack web platform versions, limiting accessibility for some professionals.
Emerging Trends
Swipe-based networking (Shapr, Bumble Bizz) is gaining popularity among younger demographics.
AI-driven personalization (Lunchclub, Shapr) is becoming a key value-add.
Competitor Gaps
Clubhouse lacks flexibility (pre-set times only), and only supports audio — limiting broader usability.
Bumble Bizz and Shapr lack web platform versions, limiting accessibility for some professionals.
Strategic Opportunities
Combine Strengths: A platform that merges LinkedIn’s filtering, Lunchclub’s AI matching, and Clubhouse’s audio rooms could dominate.
Simplified Onboarding & Engagement: Shapr’s and Bumble’s swipe UX appeal to users who dislike formalities, ripe for gamification and micro-engagement.
Functional & Technical Insights
Filtering: LinkedIn
Communication: LinkedIn and Facebook
Scheduling: Lunchclub
User Experience: LinkedIn
Strategic Opportunities
Combine Strengths: A platform that merges LinkedIn’s filtering, Lunchclub’s AI matching, and Clubhouse’s audio rooms could dominate.
Simplified Onboarding & Engagement: Shapr’s and Bumble’s swipe UX appeal to users who dislike formalities, ripe for gamification and micro-engagement.
Functional & Technical Insights
Filtering: LinkedIn
Communication: LinkedIn and Facebook
Scheduling: Lunchclub
User Experience: LinkedIn
Strategic Opportunities
Combine Strengths: A platform that merges LinkedIn’s filtering, Lunchclub’s AI matching, and Clubhouse’s audio rooms could dominate.
Simplified Onboarding & Engagement: Shapr’s and Bumble’s swipe UX appeal to users who dislike formalities, ripe for gamification and micro-engagement.
Functional & Technical Insights
Filtering: LinkedIn
Communication: LinkedIn and Facebook
Scheduling: Lunchclub
User Experience: LinkedIn
Takeaways
Takeaways
Takeaways
Using AI To Match
The AI system provides curated connections based mainly on mutual goals and interests
Using AI To Match
The AI system provides curated connections based mainly on mutual goals and interests
Using AI To Match
The AI system provides curated connections based mainly on mutual goals and interests
Communication
Major communication is based on one-on-one audio or video calls with an option of meeting in person
Communication
Major communication is based on one-on-one audio or video calls with an option of meeting in person
Communication
Major communication is based on one-on-one audio or video calls with an option of meeting in person
Key Features
Major features include messaging, calendar, notifications, sharing and inviting options
Key Features
Major features include messaging, calendar, notifications, sharing and inviting options
Key Features
Major features include messaging, calendar, notifications, sharing and inviting options
Modern & Minimal Design
A straightforward and engaging approach is needed
Modern & Minimal Design
A straightforward and engaging approach is needed
Modern & Minimal Design
A straightforward and engaging approach is needed
Freemium App
Bridge will be freemium because it targets people who genuinely and voluntarily want to help
Freemium App
Bridge will be freemium because it targets people who genuinely and voluntarily want to help
Freemium App
Bridge will be freemium because it targets people who genuinely and voluntarily want to help
OUR USERS ARE
OUR USERS ARE
OUR USERS ARE
Students, Mid-Senior Professionals, HR Professionals And Entrepreneurs!
Students, Mid-Senior Professionals, HR Professionals And Entrepreneurs!
Students, Mid-Senior Professionals, HR Professionals And Entrepreneurs!
We created 4 personas based on the findings from research and previous phases. Bridge also helps users in 4 categories!
We created 4 personas based on the findings from research and previous phases. Bridge also helps users in 4 categories!
We created 4 personas based on the findings from research and previous phases. Bridge also helps users in 4 categories!
01
Career Development
Find gigs, find new hires or freelancers, find jobs, find co-founders
01
Career Development
Find gigs, find new hires or freelancers, find jobs, find co-founders
01
Career Development
Find gigs, find new hires or freelancers, find jobs, find co-founders
02
Mentorship
Mentor others, find mentors, explore a career change
02
Mentorship
Mentor others, find mentors, explore a career change
02
Mentorship
Mentor others, find mentors, explore a career change
03
Meet Inspirational Individuals
Get inspired by peers, find new friends, get referrals
03
Meet Inspirational Individuals
Get inspired by peers, find new friends, get referrals
03
Meet Inspirational Individuals
Get inspired by peers, find new friends, get referrals
04
Explore New Projects
Find and explore new projects
04
Explore New Projects
Find and explore new projects
04
Explore New Projects
Find and explore new projects
Our Primary Users Are Young Professionals or Students!
Our Primary Users Are Young Professionals or Students!
Our Primary Users Are Young Professionals or Students!
The Young Professionals group of users was chosen and prioritized to show user flow due to the following reasons:
Reach: This group is large and consistently growing. Many individuals are actively seeking professional growth and networking opportunities.
Impact: Helping young professionals effectively network can create long-term users, provide value early in their careers, and address their urgent pain points (e.g., lack of mentors).
Strategic Thinking: Addressing this group can drive long-term user retention as the platform becomes their go-to for building meaningful connections.
The Young Professionals group of users was chosen and prioritized to show user flow due to the following reasons:
Reach: This group is large and consistently growing. Many individuals are actively seeking professional growth and networking opportunities.
Impact: Helping young professionals effectively network can create long-term users, provide value early in their careers, and address their urgent pain points (e.g., lack of mentors).
Strategic Thinking: Addressing this group can drive long-term user retention as the platform becomes their go-to for building meaningful connections.
The Young Professionals group of users was chosen and prioritized to show user flow due to the following reasons:
Reach: This group is large and consistently growing. Many individuals are actively seeking professional growth and networking opportunities.
Impact: Helping young professionals effectively network can create long-term users, provide value early in their careers, and address their urgent pain points (e.g., lack of mentors).
Strategic Thinking: Addressing this group can drive long-term user retention as the platform becomes their go-to for building meaningful connections.
DEVELOP & DESIGN
DEVELOP & DESIGN
DEVELOP & DESIGN
We Started With Sketching, Then Created A Site Map And User Flow!
We Started With Sketching, Then Created A Site Map And User Flow!
We Started With Sketching, Then Created A Site Map And User Flow!
I started with sketches and then built a UI kit and working on high-fidelity wireframes.
I started with sketches and then built a UI kit and working on high-fidelity wireframes.
I started with sketches and then built a UI kit and working on high-fidelity wireframes.
UI KIT
UI KIT
UI KIT
Our Primary Colors Are Blue & Green - Blue Symbolizes Reliability, While Green Represents Rapid Network Growth!
Our Primary Colors Are Blue & Green - Blue Symbolizes Reliability, While Green Represents Rapid Network Growth!
Our Primary Colors Are Blue & Green - Blue Symbolizes Reliability, While Green Represents Rapid Network Growth!
The app aims to foster professional growth while connecting people as a dependable and trusted platform. So, the blue color was chosen to represent trust, and the green color symbolizes growth, aligning with the mission to bridge gaps in networking through trusted connections.
The app aims to foster professional growth while connecting people as a dependable and trusted platform. So, the blue color was chosen to represent trust, and the green color symbolizes growth, aligning with the mission to bridge gaps in networking through trusted connections.
The app aims to foster professional growth while connecting people as a dependable and trusted platform. So, the blue color was chosen to represent trust, and the green color symbolizes growth, aligning with the mission to bridge gaps in networking through trusted connections.
HIGH-FIDELITY WIREFRAMES
HIGH-FIDELITY WIREFRAMES
HIGH-FIDELITY WIREFRAMES
Designed To Help Professionals Navigate Conveniently And Achieve Their Goals!
Designed To Help Professionals Navigate Conveniently And Achieve Their Goals!
Designed To Help Professionals Navigate Conveniently And Achieve Their Goals!
The wireframes were designed with all users' requirements in mind.
The wireframes were designed with all users' requirements in mind.
The wireframes were designed with all users' requirements in mind.
TEST
TEST
TEST
The First Usability Test Helped Us To Analyze Misclicks, Screen Time, And Usability Score To Reduce Friction!
The First Usability Test Helped Us To Analyze Misclicks, Screen Time, And Usability Score To Reduce Friction!
The First Usability Test Helped Us To Analyze Misclicks, Screen Time, And Usability Score To Reduce Friction!
Initial usability testing for finding and matching professionals and having video/audio calls based on goals and interests set before was done with 6 users on Maze; as a result of Maze's constraints such as no mobile testing and character limitations on the free version, users struggled with unclear instructions, leading to misclicks; some users clicked on elements out of curiosity, expecting full functionality. Final testing requires another platform or Maze Premium and full prototyping to reduce the friction of testing.
A preference test was done on logo design versions and social media icon placement on sign-up pages.
Initial usability testing for finding and matching professionals and having video/audio calls based on goals and interests set before was done with 6 users on Maze; as a result of Maze's constraints such as no mobile testing and character limitations on the free version, users struggled with unclear instructions, leading to misclicks; some users clicked on elements out of curiosity, expecting full functionality. Final testing requires another platform or Maze Premium and full prototyping to reduce the friction of testing.
A preference test was done on logo design versions and social media icon placement on sign-up pages.
Initial usability testing for finding and matching professionals and having video/audio calls based on goals and interests set before was done with 6 users on Maze; as a result of Maze's constraints such as no mobile testing and character limitations on the free version, users struggled with unclear instructions, leading to misclicks; some users clicked on elements out of curiosity, expecting full functionality. Final testing requires another platform or Maze Premium and full prototyping to reduce the friction of testing.
A preference test was done on logo design versions and social media icon placement on sign-up pages.
Preference Test - Logo
Preference Test - Logo
Preference Test - Logo
We got users' first impressions about the design of the logo to see which of the versions conveyed our message better. 67% of them chose version "A" of the design as our logo.
We got users' first impressions about the design of the logo to see which of the versions conveyed our message better. 67% of them chose version "A" of the design as our logo.
We got users' first impressions about the design of the logo to see which of the versions conveyed our message better. 67% of them chose version "A" of the design as our logo.
Social Media Icons
Social Media Icons
Social Media Icons
100% of users believed that the social media icons on the sign-up pages should be placed after the button.
100% of users believed that the social media icons on the sign-up pages should be placed after the button.
100% of users believed that the social media icons on the sign-up pages should be placed after the button.
ITERATE
ITERATE
ITERATE
A Set Of Iterations Has Been Done Based On Self-Review, Test Results And User Feedback!
A Set Of Iterations Has Been Done Based On Self-Review, Test Results And User Feedback!
A Set Of Iterations Has Been Done Based On Self-Review, Test Results And User Feedback!
Iterations of different sections are listed below:
Iterations of different sections are listed below:
Iterations of different sections are listed below:
Logo
Logo
Logo
The minimal logo is based on:
Business Name: It reflects the business name that stands for filling a gap or shortcut to overcome barriers and problems.
Inspired by the Shape of the Real Bridge: to show help and connection between professionals in the app to bridge networking barriers.
Blue & Green Colors: Blue shows trust and green shows growth which aligns with the business mission that provides a hub to grow and learn from trusted professionals and peers.
The minimal logo is based on:
Business Name: It reflects the business name that stands for filling a gap or shortcut to overcome barriers and problems.
Inspired by the Shape of the Real Bridge: to show help and connection between professionals in the app to bridge networking barriers.
Blue & Green Colors: Blue shows trust and green shows growth which aligns with the business mission that provides a hub to grow and learn from trusted professionals and peers.
The minimal logo is based on:
Business Name: It reflects the business name that stands for filling a gap or shortcut to overcome barriers and problems.
Inspired by the Shape of the Real Bridge: to show help and connection between professionals in the app to bridge networking barriers.
Blue & Green Colors: Blue shows trust and green shows growth which aligns with the business mission that provides a hub to grow and learn from trusted professionals and peers.
Onboarding Pages
Onboarding Pages
Onboarding Pages
Sign-Up Process
Sign-Up Process
Sign-Up Process
REFLECTION
REFLECTION
REFLECTION
What I Have Learned!
What I Have Learned!
What I Have Learned!
Keeping consistency, applying new trends, and creating compatible styles and graphics for different pages was sometimes challenging.
Unexpected perspectives by teammates on proposing new ways of accomplishing tasks or adding features made iterations an indispensable part of this project.
Clear communication plays a crucial role in collaboration.
Taking time to make components, UI Kit, and design system saved me time for the rest of the design journey and it helped me to create a consistent, organized, and clean design as well as prevented several time-consuming changes.
Keeping consistency, applying new trends, and creating compatible styles and graphics for different pages was sometimes challenging.
Unexpected perspectives by teammates on proposing new ways of accomplishing tasks or adding features made iterations an indispensable part of this project.
Clear communication plays a crucial role in collaboration.
Taking time to make components, UI Kit, and design system saved me time for the rest of the design journey and it helped me to create a consistent, organized, and clean design as well as prevented several time-consuming changes.
Keeping consistency, applying new trends, and creating compatible styles and graphics for different pages was sometimes challenging.
Unexpected perspectives by teammates on proposing new ways of accomplishing tasks or adding features made iterations an indispensable part of this project.
Clear communication plays a crucial role in collaboration.
Taking time to make components, UI Kit, and design system saved me time for the rest of the design journey and it helped me to create a consistent, organized, and clean design as well as prevented several time-consuming changes.
Next Steps
Next Steps
Next Steps
Step 1: After getting users' data, the AI algorithm should be reviewed and tested again to make the model more accurate.
Step 2: To increase user engagement, features like these could be added in the future:
Personalized profile highlighting
Using AI to suggest how users can enhance their profiles to stand out by analyzing trends in what mentors or recruiters are seeking in specific industries.
Gamified networking challenges
Creating challenges that encourage users to connect with a certain number of professionals, attend virtual networking events, or complete learning tasks, rewarding them with badges or recognition.
Voice or video introduction feature
Letting users create a short video or audio clip as part of their profile to better express their personalities, beyond a text-based resume. This could make it easier for young professionals to differentiate themselves.
Step 3: To redo usability testing when the app is fully prototyped with the paid option of Maze or a better user testing platform.
Step 4: To propose and work on strategies to scale and make the premium version of the app.
Step 1: After getting users' data, the AI algorithm should be reviewed and tested again to make the model more accurate.
Step 2: To increase user engagement, features like these could be added in the future:
Personalized profile highlighting
Using AI to suggest how users can enhance their profiles to stand out by analyzing trends in what mentors or recruiters are seeking in specific industries.
Gamified networking challenges
Creating challenges that encourage users to connect with a certain number of professionals, attend virtual networking events, or complete learning tasks, rewarding them with badges or recognition.
Voice or video introduction feature
Letting users create a short video or audio clip as part of their profile to better express their personalities, beyond a text-based resume. This could make it easier for young professionals to differentiate themselves.
Step 3: To redo usability testing when the app is fully prototyped with the paid option of Maze or a better user testing platform.
Step 4: To propose and work on strategies to scale and make the premium version of the app.
Step 1: After getting users' data, the AI algorithm should be reviewed and tested again to make the model more accurate.
Step 2: To increase user engagement, features like these could be added in the future:
Personalized profile highlighting
Using AI to suggest how users can enhance their profiles to stand out by analyzing trends in what mentors or recruiters are seeking in specific industries.
Gamified networking challenges
Creating challenges that encourage users to connect with a certain number of professionals, attend virtual networking events, or complete learning tasks, rewarding them with badges or recognition.
Voice or video introduction feature
Letting users create a short video or audio clip as part of their profile to better express their personalities, beyond a text-based resume. This could make it easier for young professionals to differentiate themselves.
Step 3: To redo usability testing when the app is fully prototyped with the paid option of Maze or a better user testing platform.
Step 4: To propose and work on strategies to scale and make the premium version of the app.
Copyright 2026