Sara Darian - Digital Strategy & Innovation

Innovate. Execute. Deliver.

I am a data-driven and results-oriented professional with a background in market research, digital marketing and project management. I am passionate about solving complex problems and driving product innovation. I use qualitative and quantitative research, data analysis and strategic thinking to turn user needs and business requirements into high-impact solutions. Through design thinking and cross-functional collaboration, I optimize digital interfaces and deliver intuitive experiences.

Education

Master of Business Administration, Vancouver Island University – Canada
Master of Science in International Management, University of Hertfordshire – UK
Bachelor of Science in Statistics, University of Science & Culture

Courses & Certificates

Project Management (PMP) - 2026
Build AI Agents in n8n - 2026
Product Storytelling: Pitch & Build 0-1 Products - 2024
AI Product Management - 2024
ChatGPT (The Guide to AI and Prompt Engineering) - 2024
Product Manager - 2023
Scrum Master (Agile Methodology) - 2023
Machine Learning & Data Analytics - 2022
UX/UI Design - 2021
Practical Leadership Skills - 2021
Google Analytics - 2020
Business Intelligence Analyst (SQL, Python, Tableau) - 2019
Digital Marketing - 2019

Skills

Strong understanding of user-centered design principles
Balancing user and business needs and proposing impactful solutions
Ability to conduct comprehensive user research and usability testing
Excellent problem-solving skills and attention to detail

What I Do

Project Management
Product Management
Product Strategy
Product Design
Market Research
User Research
Data Analysis
Leadership

What I Use

Claude, ChatGPT, Copilot, Perplexity, n8n, Replit, Lovable
Google Analytics
Tableau
Framer
Figma
Mural
Miro
Maze
SPSS
Jira

What I Deliver

Impactful & Innovative Solutions
Great User Experience
Data-Driven Decisions
Wireframes
Prototypes

Design & Product Development Projects

ChatGPT (SaaS) - Enhance How Users Organize & Revisit Chats To Minimize Repetition And Maximize Retrieval Success!
Designed high-fidelity wireframes and prototypes with 7 AI-powered features that help users navigate, find and manage past conversations faster. Focused on user research, ideation, and iterative design to create impactful and intuitive solutions for desktop. Validated issues via 10 contextual inquiries and conducted a 5-second test on a feature with 100% adoption interest, where 71% of users valued seeing how they explored different topics over time and 57% wanted to browse topics they forgot about and quickly jump back to their past discussions (8+/10). Also, 57% rated it highly useful for finding past conversations (8+/10; n=7).
Etsy (Marketplace) - Reduce Cart Abandonment Through Increasing Price Transparency & Building Trust!
Designed features to resolve Etsy's checkout flow issues, addressing price transparency, trust signals, and shipping clarity to reduce cart abandonment and increase conversions, targeting an industry benchmark showing improved checkout design can lift conversion by up to 35%. Contributed to user research (interviews, secondary research, competitive analysis), ideation, and wireframing through iterative design to propose balanced solutions for the desktop version to satisfy both users and the business.
G. Hjukstrom Ltd. (B2B) - Enhance Online Presence, Increase Engagement & Conversion Rates!
Proposed and led a B2B e-commerce website redesign to enhance the business’s online credibility and improve user experience through rebranding and personalization. Conducted design audits, developed a strategic redesign plan and implemented user feedback to improve the interface, solve functionality problems and enhance usability. Projected to increase lead generation by 50% and conversions by 20%.
Bridge (SaaS) - Design An AI-Powered Professional Networking App That Provides Curated Connections & Helps Users Achieve Their Goals Faster!
Designed a mobile app that connects professionals through mutual goals and interests to network, find jobs, get mentorship and more. Managed user research, conceptual design, prototyping and usability testing, and refined the app interface to promote professional connectivity. Ran heat mapping and user flow testing with Maze (6 participants), iterated the user flow and removed friction, improving usability from 50% to 80%.

Pono (B2C) - Enhance Overall Engagement & Help Users Find The Right Sustainable Yoga Mats Faster (E-Commerce Website)!
Designed a web app that makes the process of finding the right yoga mat faster by personalizing recommendations based on users’ physical and health needs. Contributed to market research, competitive analysis, wireframing, prototyping and testing.

ChatGPT (SaaS) - Enhance How Users Organize & Revisit Chats To Minimize Repetition And Maximize Retrieval Success!
Designed high-fidelity wireframes and prototypes with 7 AI-powered features that help users navigate, find and manage past conversations faster. Focused on user research, ideation, and iterative design to create impactful and intuitive solutions for desktop. Validated issues via 10 contextual inquiries and conducted a 5-second test on a feature with 100% adoption interest, where 71% of users valued seeing how they explored different topics over time and 57% wanted to browse topics they forgot about and quickly jump back to their past discussions (8+/10). Also, 57% rated it highly useful for finding past conversations (8+/10; n=7).
Etsy (Marketplace) - Reduce Cart Abandonment Through Increasing Price Transparency & Building Trust!
Designed features to resolve Etsy's checkout flow issues, addressing price transparency, trust signals, and shipping clarity to reduce cart abandonment and increase conversions, targeting an industry benchmark showing improved checkout design can lift conversion by up to 35%. Contributed to user research (interviews, secondary research, competitive analysis), ideation, and wireframing through iterative design to propose balanced solutions for the desktop version to satisfy both users and the business.
G. Hjukstrom Ltd. (B2B) - Enhance Online Presence, Increase Engagement & Conversion Rates!
Proposed and led a B2B e-commerce website redesign to enhance the business’s online credibility and improve user experience through rebranding and personalization. Conducted design audits, developed a strategic redesign plan and implemented user feedback to improve the interface, solve functionality problems and enhance usability. Projected to increase lead generation by 50% and conversions by 20%.
Bridge (SaaS) - Design An AI-Powered Professional Networking App That Provides Curated Connections & Helps Users Achieve Their Goals Faster!
Designed a mobile app that connects professionals through mutual goals and interests to network, find jobs, get mentorship and more. Managed user research, conceptual design, prototyping and usability testing, and refined the app interface to promote professional connectivity. Ran heat mapping and user flow testing with Maze (6 participants), iterated the user flow and removed friction, improving usability from 50% to 80%.

Pono (B2C) - Enhance Overall Engagement & Help Users Find The Right Sustainable Yoga Mats Faster (E-Commerce Website)!
Designed a web app that makes the process of finding the right yoga mat faster by personalizing recommendations based on users’ physical and health needs. Contributed to market research, competitive analysis, wireframing, prototyping and testing.

Data Analysis & Data Visualization

Cleaned and prepared a dataset of 1,500 participants with 26 variables in Excel, then built Logistic Regression and Random Forest models in Radiant (Mental Health at Workplace).
Visualized data in Tableau to explore relationships among variables (Mental Health at Workplace).
Developed bank customers’ market segmentation and created a Tableau dashboard for insights.
Built a movie recommendation system using Content Filtering with the Hierarchical clustering algorithm.
Conducted a wine market segmentation for discount deals using the K-means clustering algorithm (Collaborative & content filtering).
Predicted the risk of someone getting heart disease using Logistic Regression (Framingham Heart Study).
Forecasted Amazon's Q4 2020 revenue using the Linear Regression model and refined the model to an R² of 0.998.

Cleaned and prepared a dataset of 1,500 participants with 26 variables in Excel, then built Logistic Regression and Random Forest models in Radiant (Mental Health at Workplace).
Visualized data in Tableau to explore relationships among variables (Mental Health at Workplace).
Developed bank customers’ market segmentation and created a Tableau dashboard for insights.
Built a movie recommendation system using Content Filtering with the Hierarchical clustering algorithm.
Conducted a wine market segmentation for discount deals using the K-means clustering algorithm (Collaborative & content filtering).
Predicted the risk of someone getting heart disease using Logistic Regression (Framingham Heart Study).
Forecasted Amazon's Q4 2020 revenue using the Linear Regression model and refined the model to an R² of 0.998.

Personal Qualities

Innovative and strategic thinker with a keen eye for aesthetics.
Strong communicator, capable of effectively articulating design concepts.
Collaborative team player with a positive attitude.
Passionate about staying current with technology and design trends.

Innovative and strategic thinker with a keen eye for aesthetics.
Strong communicator, capable of effectively articulating design concepts.
Collaborative team player with a positive attitude.
Passionate about staying current with technology and design trends.

Interests

Staying abreast of the latest trends in business, technology, product and design thinking.

Listening to podcasts like Lenny's Podcast, The Diary of a CEO, Speak by Design, etc.
Reading books.

Staying abreast of the latest trends in business, technology, product and design thinking.

Listening to podcasts like Lenny's Podcast, The Diary of a CEO, Speak by Design, etc.
Reading books.

Want To Make Innovative Products?

I am open to connecting, sharing ideas and discussing ways to bring my expertise to you!

Let's Connect

Want To Make Innovative Products?

I am open to connecting, sharing ideas and discussing ways to bring my expertise to you!

Let's Connect

Sara Nabizadeh

Want To Make Innovative Products?

I am open to connecting, sharing ideas and discussing ways to bring my expertise to you!

Let's Connect